For Bootstrapped SaaS Founders at $5k-$20k MRR

Your Signups Aren't Converting
We Fix That

90% of your trial users disappear before they ever pay. We rebuild your onboarding—emails and in-app flows—so you turn more signups into subscribers. Without hiring. Without guessing.

No retainer requiredPerformance-based pricingResults in 30 days
activation-dashboard

Before

3.2%

Free-to-Paid

After

8.1%

Free-to-Paid

Conversion Rate+153%
Week 1Week 8
Live tracking
+$4.2k MRR
The Problem

You're Bleeding Revenue Every Single Day

And you might not even know it.

Here's the math most SaaS founders don't want to face:

0%+

of your trial signups never convert to paid

Industry average free-to-paid rate: 2-5%

0

hours is all you have

If users don't see value by day 3, they're gone forever

$$0

is what you're earning from those lost users

Same CAC, zero LTV

Sound familiar?

"I'm getting signups, but they're not converting"

You've got traffic. You've got a product people want. But somewhere between signup and payment, they vanish.

"I don't have time to figure out onboarding"

You're already wearing 10 hats. Optimizing email sequences and in-app flows falls to the bottom of the list.

"I've tried fixing it myself—nothing moved the needle"

You rewrote the welcome email. Added a tooltip. Still crickets. The problem isn't effort—it's knowing what actually works.

"Agencies want $5k/month retainers for 'strategy'"

You can't justify that spend when you're bootstrapped. You need results, not slide decks.

Every day you wait, more signups slip through the cracks. More revenue walks out the door. More of your hard-won traffic goes to waste.

The Solution

We Fix Your Free-to-Paid Leak

In 30 days. Or you don't pay the performance fee.

We're the only activation agency that pairs a copywriter and a developer under one roof. That means:

Emails That Actually Get Opened

We rewrite your entire onboarding sequence—subject lines, body copy, CTAs—so users take action instead of hitting delete.

In-App Flows That Guide Users to Value

Tooltips, checklists, progress bars, empty states—we build the in-app experience that gets users to their ‘aha moment’ fast.

Tracking That Shows What’s Working

No guessing. We set up proper conversion tracking so you know exactly what’s moving the needle.

Performance-Based Pricing

If we don’t improve your conversion rate, you don’t pay the performance fee. Simple as that.

Before

  • Generic ‘Welcome to [App]’ emails
  • Users get lost after signup
  • No idea where the funnel breaks
  • Free-to-paid rate stuck at 2-3%

After

  • Benefit-driven emails that drive action
  • Guided path to first value
  • Clear visibility into every step
  • Free-to-paid rate of 6-10%+
The Process

Here's Exactly What Happens

From kickoff to results in 30 days

01
Days 1-3

Deep Dive Audit

We sign up for your product, go through the entire experience, and document every friction point. You get a video walkthrough + written report showing exactly where users drop off.

Deliverable: Audit Report + Loom Walkthrough
02
Days 4-10

Email Sequence Rewrite

We rebuild your entire onboarding email sequence from scratch. 7 emails designed to drive users to their first win—not just say hello.

Deliverable: 7-Email Activation Sequence
03
Days 11-25

In-App Flow Implementation

Our developer builds custom in-app guidance—tooltips, checklists, progress bars—tailored to your product and your users' journey to value.

Deliverable: Custom In-App Onboarding Flow
04
Days 26-30

Launch + Optimize

We go live, monitor performance, and make rapid adjustments. Then we continue optimizing for 90 days to maximize your conversion rate.

Deliverable: Weekly Reports + 90-Day Optimization
The Deliverables

Everything You Need to Convert More Users

No fluff. No filler. Just results.

Comprehensive Activation Audit

Video walkthrough + written report identifying every leak in your signup-to-paid journey

Know exactly what’s broken

7-Email Onboarding Sequence

Complete email rewrite with subject lines, body copy, and CTAs optimized for conversion

Emails that actually get opened

Custom In-App Onboarding Flow

Tooltips, checklists, progress bars, and empty state CTAs built specifically for your product

Guide users to their ‘aha moment’

Conversion Tracking Setup

Proper analytics implementation so you can see what’s working and what’s not

No more guessing

90-Day Optimization

Weekly reports, A/B testing, and continuous improvements for 3 months after launch

We don’t disappear after delivery

Direct Slack Access

Real-time communication throughout the engagement. No email ping-pong.

Talk to us anytime

The Performance Guarantee

If your free-to-paid conversion rate doesn't improve within 90 days, you don't pay the performance fee. We only win when you win.

Results

What Founders Are Saying

Real results from real SaaS founders

They doubled our free-to-paid rate in 6 weeks. Best money we've spent.
3.2% → 7.8% conversion
S

Sarah Chen

Founder, FlowMetrics

Finally, an agency that actually delivers instead of just sending reports.
+143% activation rate
M

Marcus Johnson

CEO, DataPulse

The ROI was obvious within the first month. Should have done this sooner.
$4k → $9k MRR
P

Priya Patel

Founder, TaskRunner

Book Your Free Audit Call

Ready to Fix Your Free-to-Paid Conversion?

Book a free 30-minute strategy call. We'll analyze your onboarding and show you exactly what's broken (and how to fix it).

Can't find a suitable time? Email us directly

Free Resource

Get Your Free Activation Audit Scorecard

A 2-minute self-assessment that shows exactly where your onboarding is leaking users

Score yourself on 7 critical activation checkpoints. If you're under 10/14, there's a clear fix.

What you'll get:

  • 7-point diagnostic checklist
  • Score interpretation guide
  • Quick wins you can implement today
  • Priority fix recommendations
Join 500+ SaaS founders who've taken the audit

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Questions

Frequently Asked Questions

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